LifeBridge Health &
CareFirst BlueCross BlueShield
I worked on healthcare marketing and communications initiatives for both LifeBridge Health and CareFirst, supporting social media campaigns focused on wellness education, community engagement, and brand awareness. My work emphasized clear, accessible messaging and maintaining a consistent brand voice across digital platforms.
LifeBridge Social Media
I helped design a social media campaign focused on health, wellness, and safety during COVID-19 quarantine, creating accessible and engaging content that communicated important public health information while maintaining a supportive and approachable brand voice.
CareFirst Social Media
I supported social media campaigns for CareFirst across initiatives including Open Enrollment, insurance education, wellness and exercise campaigns, and MASN sports partnerships. I created engaging digital content that balanced accessible healthcare communication with brand consistency and audience engagement.
Open Enrollment & Coverage Campaigns
MASN Partnerships
Wellness Campaigns
